While the efficient delivery of your content is our main concern, we believe this is only half the job. We provide an advanced toolset so that you can understand how we deliver your content. This goes from where you deliver it as much as whom you deliver it to, and under what circumstances. We believe that precise analytics are the cornerstone for your content strategy. For all these reasons, every Tata Communications’ CDN account is bundled by default with access to the Web Analytics dashboard, powered by BitGravity™.
Tata Communications Web Analytics dashboard helps measure the volumes of traffic and regional bandwidth utilization, zoom through cascaded levels of details in an Adobe Flash interface for any piece of content.
It is common knowledge that Edge Caching networks’ efficiently is highly linked to the overall number of servers that compose their global cache. Analytics is build from consolidated log files from the delivery servers; the more servers you have, the more painful the consolidation becomes, and the most impact it has is on the overall statistics display performance. With most legacy systems, best performance is multiple hours behind real-time, with estimates to bridge the gap.
Tata Communications’ Web Analytics dashboard relies on consolidated data from far fewer but denser Nodes, thanks to the Distributed Origin architecture of the CDN platform. This leads to a significant performance gain, and the absence of estimates in our reporting figures.
When it comes to describing your traffic, the more you know the better. Whether you need to know what your delivered volumes are with a breakdown in countries, networks, unit of content, Tata Communications’ Web Analytics dashboard will display in an extensive yet intuitive manner.
You are now ready to refine your content strategy and adjust your monetizing strategy to your costs and your audience’s.
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